We partner with brands we believe in.

And our partners believe in us.

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Having worked with many ad agencies and designers over the years, Kevin has the wonderful and somewhat unusual combination of great listening and interpreting and incredible creativity and design capability. As great as he is, he never lets his ego get in the way of delivering what the client wants and needs and his collaborative approach makes the process a delight.

— Melissa Devenny, Managing Director, Donate Life America

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I have worked with Kevin and his team on many projects over the last several years, from printed and digital campaigns to promotional ads and fundraising materials. They always “divine” professional, polished and compelling experiences for their intended audience. Highly recommend.

— Cassandra Cossitt, Development Director, United Network for Organ Sharing

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The new logo and visual identity were well received in the unveiling yesterday. I want to tell you that the new website is also getting oodles of compliments. I can’t thank you enough for how you have helped us to have a polished, professional public presence. You are amazing!

— Laurie McDonald, President, Society for Transplant Social Workers

Our work.

We provide branding and digital marketing designed to delight and built to perform.

Giving hope, life and healing

Case Study: LifeShare of the Carolinas

Digital strategy and website design for the Carolina's organ recovery agency.

Incubating green businesses

Case Study: Bethesda Green

Branding and website design for Bethesda's premier green business incubator.

Promoting sustainable energy

Case Study: US Wind

Branding and digital strategy for the first commercially-viable U.S. offshore wind project.

Humanizing transplantation

Case Study: UNOS

Rebranding and digital strategy for the nation's organ transplant system.

Our passion.

We specialize in crafting branding and digital experiences that engage, inform and ignite.

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Creative

  • Branding and identity
  • Creative direction
  • User experience and interface design
  • Infographics and illustration
  • Copywriting and content creation
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Strategy

  • Brand strategy
  • Digital strategy
  • Customer experience (CX)
  • Technical strategy
  • Communication and content planning
  • Information architecture
  • Search engine optimization (SEO)
  • Social media
  • Campaign development
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Execution

  • WordPress implementation
  • Responsive web development
  • Analytics integration
  • Technology integration
  • Hosting
  • Maintenance and support
  • Measurement and optimization

Our story.

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Fireside Digital is built on a foundation of strong values and purpose. We have the hunger to do good and the ability to do it. Happy clients, satisfied users and positive relationships are our primary motivators.

We are guided by more than 50 years of combined experience. Our range in skills, passions and viewpoints ensure that brands get the brains and heart they deserve.

Shannon Gingras

Digital Marketing and Content Strategist

Shannon is a digital storyteller and marketing strategist at heart. She thrives on results-driven digital strategies that include content marketing, search engine optimization and savvy website development. For more than twenty years, Shannon has worked to understand business goals and user needs to plan, develop, deliver and measure effective digital communication and campaigns that drive website traffic, improve search rankings and increase brand awareness. Shannon has extensive experience in the nonprofit and healthcare space.

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Kevin Smolen

Creative and Branding Strategist

Kevin is a seasoned creative with a serious commitment to delighting clients and users through the development of memorable brands and results-driven digital experiences. He designs websites and digital marketing campaigns that help tell your story with maximum impact. The majority of his design and digital work have been in service to nonprofit, healthcare and higher education clients. Kevin has a strong grasp of what it takes to build and maintain a meaningful digital presence that garners strong audience and user engagement.

Our best work is created when we collaborate.

We’re in it together. By thinking and creating together, we combine our strengths to help our clients achieve their goals.

We’re accountable. We do what we say we’re going to do. We operate with honesty and sincerity, building trust through accountability and integrity.

We value authenticity. We stay true to who we are and are always mindful of others. Being real makes us happy and allows us to deliver the best work possible.

We’re resourceful. We act on behalf of our clients and are ready to solve new problems each day with commitment and ingenuity.

How we make it happen.

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We listen

You know your story best and we want to hear all about it. We listen first to understand your business, assess your vision and generate ideas based on your goals.

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We think

This is when we dig deeper to align strategy with your story. We solve problems with creative thinking and develop digital first marketing and communication strategies to accomplish your business objectives within budget.

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We deliver

This is our favorite part! The launch phase is more than flipping a switch. We implement your vision holistically, creating an incredible brand experience throughout the customer journey. Then we let the data and metrics tell us what needs to be adjusted to optimize results.

We aren't sales people.
We're creatives with heart.

Complete the form below to let us know how we can help.