CASE STUDY

US Wind

US Wind is one of the largest offshore wind energy projects in the United States. The Maryland project is committed to meeting renewable energy goals while building a modern, clean energy economy with thousands of skilled local jobs.

The challenge

Americans want healthy, safe and vibrant communities — and offshore wind can help achieve this sustainable future. But most Maryland residents were unaware that a company was working on the largest commercially-viable offshore wind project in the United States right off the Maryland coast.

US Wind sought comprehensive communications support to:

  • Brand and launch its US presence
  • Build awareness to educate the public
  • Influence policymakers and motivate advocates
  • Establish US Wind as the proven offshore wind developer with a vision for 21st century U.S. energy

Our strategy

We provided creative strategy, design and development for:

  • Rebranding the organization
  • An entirely new web presence for the company and its various projects along the coast
  • Supporting the PR and legislative campaigns to obtain approvals for various wind energy projects
US Wind website screenshot and icons
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Advocating for offshore wind energy adoption.

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