CASE STUDY

Bethesda Green

Bethesda Green works to address environmental challenges locally by creating a sustainable, green community, built collaboratively through citizen engagement, environmental education, government partnership and innovative business development.

The challenge

The client needed a more recognizable brand in the marketplace and a way to differentiate themselves in a crowded digital landscape. They also needed a more accessible and robust digital destination for resources, fundraising and event marketing.

Our strategy

With significant member and stakeholder input, we designed a new logo and visual identity for the organization.

Designed to appeal to both Bethesda Green’s eco-entreprenuers and community supporters, the solution we developed focused on pairing unique visual elements with modern typography and a fresh inviting color palette. This combination represents the merging together of technology and the environment to create a community working towards the greater good.

We also completely redesigned the company’s website to include:

Refreshed content, including a new business incubator blog, that aligned with the organization’s communication goals and positively influenced organic search results
Secure membership functionality, and supporting content and navigation
Event calendar and registration system
Fundraising integration

CASE STUDY

Bethesda Green

The challenge

Our strategy

We also completely redesigned the company’s website to include:

Empowering and supporting green business entrepreneurs.

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