LifeShare of the Carolinas’ core purpose is to save lives by coordinating the recovery and distribution of lifesaving organs, eyes and tissues for transplantation and medical research. They also provide public and professional education about the donation process, and support donor families through grief counseling and continuing care programs.
In effort to increase awareness of and participation in the organ donation process, we worked with LifeShare to develop and implement branding and digital strategies to:
We worked with the LifeShare team to develop a consistent visual identity and comprehensive digital strategy for the organization. This included redesigning the website, creating an email newsletter, developing design templates for social posting and supporting various campaigns and ongoing initiatives.
In addition, we provided content strategy and development, routine maintenance, and analytics monitoring. We also supported and promoted various events with graphics, email marketing and special website features.